One of the best parts about making videos is when you get to showcase the final product; the bigger the audience, the richer the payoff. While doing so always makes me, as an editor, very acutely aware of seemingly obvious, glaring changes I could have made in the edit (that somehow went unnoticed before releasing it to the client) it is still super fun and rewarding to watch along with people and see what engages with them and what doesn't. Earlier this year, I was hired t

I was recently hired to shoot a political re-election campaign video for a state senator; with this spot I wanted the story -- one with real, emotional beats throughout -- to be present first and foremost, to paint the picture of not just a slick politician, but an interested community member with a real, vested concern in keeping his hometown a great place to live. Here's the final product: After some back and forth with the PR agency that hired me, I learned they didn’t rea